About Who is who Catchment Advisors

Catchment Advisors

Working in the catchment with farmers and land-owners takes a certain type of person: someone who is dynamic; who has a thorough understanding of agriculture and a real passion for the rivers we seek to protect.

Our advisors identify opportunities to improve farm infrastructure and land management that are beneficial to both the business as well as the environment.

Catchment-wide approach

In line with an ethos that has guided WUF since its inception, we work through our projects on a catchment by catchment basis to tackle the causes, not just the symptoms of diffuse pollution. We try to work with every farm in a catchment and our advice therefore covers a broad range of topics. It needs to be tailored to the requirements of each individual farm.

Guiding principles

Quite often, the work of our advisors is a distance from a river. However, all their endeavours are to the benefit of the rivers and towards achieving the Foundation’s charitable objects.

Find out more about their work here.

Lucinda has lived and worked in Herefordshire for most of her life. She studied ecology at Birmingham University then trained and worked for 18 years as an agronomist which provides an invaluable knowledge base for nutrient management and crop nutrition. When not on Foundation duties Lucinda and her family farm in Dilwyn.

Jonny grew up in the small village of Llanfihangel Talyllyn near Brecon and has been with the Foundation for 12 Years. Having originally worked as a habitat team leader, Jonny brings a lot of experience to the farm team in relation to practical work to improve habitat alongside watercourses.

When not at work Jonny helps his father with his agricultural contracting business and the family also farm a small flock of sheep. His agricultural background means he is well equipped to work with farmers and is keen to help support changes that are a benefit to both rivers and the farm business.

He is BASIS Soil & Water qualified.

Having gained an Honours degree in Marine Science and Masters in Fisheries Biology and Management, Tom worked for many years as a researcher focusing mainly on sub-Saharan and tropical fisheries where he helped to deliver many pragmatic solutions in the field.

Following a few years in the renewable energy industry and coming home to settle in Wales, Tom is now one of the Foundation’s Catchment Advisors working cross border. One of Tom’s main interests is the use of “off stream” livestock watering options, facilitated by the use of renewable energy technologies.

Tom has been fishing since he was ten years old and is BASIS Soil & Water qualified.

Liz comes from a fisheries background with a Masters of Research in Aquatic Ecology and Conservation from Swansea University. Now a BASIS and FACTS qualified Farm Advisor Liz spends most of her time working with farmers on the welsh side of the border. She is FACTS and BASIS Soil & Water qualified.

Bridie grew up on a dairy farm in Herefordshire and was passionate about farming from a young age. She graduated from Seale Hayne with a BSc Ag (hons) and has spent time working on dairy, livestock and arable farms, set up an organic poultry (eggs) business on the family farm and spent the last 12 years working for the Soil Association, inspecting organic farms across Wales and the borders.

She now lives with her family close to the river Wye near Hay on Wye and works with farmers in the catchment on the Welsh side of the border.

Ben joined the Wye and Usk Foundation in 2019 after finishing university with a BSc and MSc in Exercise Science and Human Physiology. After nearly 10 years living in Cardiff for university and work, Ben is now living back on the family farm near the Wyre Forest in Worcestershire with his wife and young children. He splits his time between practising and promoting sustainable agriculture with a passion for spreading the soil health bug. 

He now lives with her family close to the river Wye near Hay on Wye and works with farmers in the catchment on the Welsh side of the border.