About Who is who Trustees Richard Norman Rich Norman is a Herefordshire farmer, farming a 500 cow dairy herd, 4 broiler sheds and a 500kw Anaerobic digester in the Arrow Valley near Pembridge. He has a BSc in Agricultural Business Management from Wye College and spent 3 years working in East Anglia for Andersons as an agricultural business adviser. He returned to the family farm in 2005 where he now works in partnership with his parents and brother. Rich has been a committed fisherman since boyhood making regular trips to Scotland and Wales after trout, sea trout and salmon. He is also a dedicated member of Midland Fly Fishers.